Freelance Social Media Manager in the Lifestyle Industry (encompassing design, decor, fashion, beauty, wellness)

September 2015 - present

University of California Los Angeles Extension

Attorney Assistant Training Program, Certificate in Litigation

University of California Los Angeles

BA, Political Science

  • Managed channels of communication between mulitiple designers, vendors, high-end clients and the workshop staff
  • Served as point-of-contact for new clients and maintained customer contacts and database
  • Conceptualized and implemented company-wide branding protocol and strategy
  • Established and maintained company presence on several social media platforms
  • Photographed and edited all furniture and restoration pieces for marketing collateral
  • Created, designed and wrote copy for company website

Marketing Coordinator

June 2010 - January 2013

Project Manager

January 2013 - August 2015

  • Executed and tracked high-end furniture workroom projects from initial client contact and development through completion
  • Managed and communicated project changes and revisions between client and workroom
  • Photographed, designed, and maintained company collateral, website, blog, and social media presence
  • Developed sketches and drawings for use in the production of custom product
  • Worked with outside vendors and external consultants
  • Worked with, and sourced, outside vendors & external consultants when needed;
  • Maintained and organized project records

As a former entrepreneur, project and social media manager, I have experience in a multitude of administrative and management functions including project planning, web design and marketing, graphic design, networking, trade shows, customer and vendor relations, sourcing materials and using different avenues of social media to effectively grow a business.

e: carriedsommer AT gmail.com

  • Pitched product and business story to national media and received coverage in Country Living, Romantic Homes, and Los Angeles Magazine
  • Responsible for all business operations, including sales, e-commerce, marketing bookkeeping, and graphic design
  • Gained large social media following and served as an influencer in the craft community
  • Designed and manufactured all women's accessories sold online
  • Represented company at trade shows and fairs


Design, decor, photography, traveling and road trips, art and museums, reading, sketching, cooking (& tasting!) and trying very hard to be present.


  • Blogging: Manage blog calendars and create blog content on behalf of a brand
  • Social Media: Develop strategy for content creation and posting cadence; Leverage social media channels (Facebook, Twitter, YouTube, Pinterest, & Flickr) to promote services and gauge customer needs and preferences, as well as identify leading channels for social media concentration; copywriting; community management, and emerging platform identification
  • Product Photography & Graphic Design: Collaborate with businesses for on-site styling, art direction, product selection, photography, asset creation, social updates; post production editing and creation of media & company collateral
  • Public Relations: Conduct online research; write press releases and press kit materials, including website copy, emails, company collateral


 

Principal & Designer

2006 - 2010